Personal Styling
Photo: Phill Taylor for Stylist Magazine
Who am I to tell you what to wear?
I am certainly not a paid up member of the fashion police but I am a fashion director with two decades of experience. I’ve worked on an array of British and international publications and on advertising campaigns for brands that are household names. My day job as a stylist sees me searching through the high street and designer catwalks to edit the trends that work in the real world and discover the gems that are really worth buying.
I am properly obsessed with clothes, shoes, bags, belts, sunglasses and jewellery and putting together outfits that look incredible. I have dressed all sorts of bodies from Olympic champions to those with plus-size curves, from petite pop singers through to Amazonian supermodels - encompassing every figure shape and size in between. My job is to make every woman look amazing, always.
I promise you, I know my stuff when it comes to getting dressed.
Imagine what I could do to help you discover your own sense of style?
These are the ways we can work together…
1-2-1 sessions
I offer 1-2-1 sessions, each lasting 1.5 hours, to help you focus on a specific style issue. Before we speak you’ll share your query and concerns along with images of outfits and items in your wardrobe - I’ll ask specific questions over email so I can make the most of our time together.
I can coach you through creating a streamlined, tidy wardrobe; dressing for a special event or building the ultimate capsule closet. Perhaps you’re stuck in a rut of buying things that you’re destined to return or are at a turning point in your life or with your body. Maybe you’ve just lost your way or lost confidence when it comes to getting dressed?
Whatever you feel you need sartorial assistance with, I promise I have the solution that will help you reach clarity through your clothes. We can meet IRL or via Zoom and you’ll receive a follow-up email with action points // £395
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If you need more specific shopping advice, I can provide a prescription for the precise pieces needed to fill in any gaps, considering your budget and preferred shops and brands // £150
WARDROBE AUDIT
This is a focused IRL session which will make getting dressed in the morning a breeze. Imagine opening your wardrobe in the morning and finding neatly arranged rails of clothes where everything goes together, fits you perfectly and combines to make you look effortlessly styled, whatever your personal style may be… You’re brimming with outfit options that will never let you down and feel excited about putting on clothes that let you focus on going about your day, instead of feeling something is ‘off.’
After completing my style questionnaire to work out your concerns, I come to your home and audit your wardrobe considerately and kindly. Most wardrobes require a minimum of four hours (unless your belongings are very tightly edited!) I will share ideas that will give new life to your existing pieces as well as working out what pieces to donate / resell / recycle / archive and alter.
I can suggest fresh storage solutions and I will provide you with a detailed follow-up email with action points and suggestions of items to fill in any gaps I identify // £750
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Once I have audited your wardrobe and ensured everything you own will serve you, I can create perfectly polished outfits from your existing items and share cheat-sheet PDFs that catalogue your entire wardrobe, making it visible at a glance // £250
PERSONAL SHOPPING - IRL
We will shop together on a 3hr hour expedition to look for an outfit for a specific occasion, a life change or with a task in mind, such as creating a capsule wardrobe or packing for a holiday. Before the trip we will have a 15min video call to discuss your budget, body and style and I will plan a route to maximise our shopping opportunities // £525
PERSONAL SHOPPING - VIRTUAL
I can also shop for any requests remotely and deliver links directly to your desktop. Whether your brief is for individual pieces, one showstopping outfit or a capsule wardrobe, I will present you with the perfect edit of items and ideas for styling those pieces // £250
The FasHion Pack
The Fashion Pack is a monthly subscription service that is ideal if you don’t need a full wardrobe audit or in-depth 1-2-1 but would still like help updating your everyday looks, want fresh styling ideas and personalised access to my 25years of styling expertise. For £27.99 per month, I will be on call as your stylist - in your pocket - and members of The Fashion Pack receive…
Access to a weekly style surgery where I discuss the week’s fashion news, share amazing finds, sustainability updates, give you the heads up on new launches and gems I see at press previews and - crucially - solve your individual fashion dilemmas there and then. (This will be a drop-in online session which you can watch on demand.)
A weekly newsletter with a fashion challenge for you to try. This will be optional - it’s not homework! - but everyone should be having fun with their clothes and sometimes we need a reminder of how to do that.
Access to me via WhatsApp offering real time outfit advice. If you ever find yourself in the fitting room, I can talk you down off the ledge or enable your potential buy with some pertinent questions. If you want to run an interview outfit past me, I can share how to style it better… If you have a new purchase and no idea how to style it, I can show you the way.
Event Dressing
If you have a special event, a milestone birthday, wedding or awards ceremony to attend, I can create a perfectly styled look for you. After a Zoom (or IRL meeting) where I get a detailed brief on your style, budget and the occasion, you can choose any of the below options, depending on your budget and requirements:
1) I will prepare a moodboard of outfit ideas with links, accessory suggestions and hair and make-up direction for you to shop online at your leisure // £350
2) If you want to shop IRL, book a 3hr Personal Shopping trip where I will accompany you to find the perfect outfit // £525
3) I am available for home visits, where I will advise on fitting and styling your online purchases (or existing pieces) and either find the ultimate accessories from your own collection or suggest links // £650
4) For a more bespoke experience, I can take the hassle out of shopping entirely and prep a rail of pieces for you to try on at home, at a time convenient for you, after a consultation. Once we’ve decided on the main components of the outfit, I look after any returns and would either share links of the best accessories to buy or rent to complete your look OR look through your existing wardrobe to find the finishing touches. From £1250 + deposit
Holiday / TRAVEL packing
You’re busy and you want to make the most of every moment away. My Travel Packing service works best as an add on to a Wardrobe Audit and Wardrobe Catalogue service, where I am familiar with the pieces you already own, but I can also start from scratch or work from a list or photos of your current favourite pieces.
You will share details of your style and send pictures of any items you plan on rewearing. In return I will virtually plan outfits for every day of your trip, using a mix of your own existing wardrobe and suggestions of a few well-placed new additions (if necessary) considering your budget, personal style and preferences.
I will deliver links directly to your desktop (for you to fulfil any purchases) so you know exactly what to wear, and when. Your pre-styled holiday wardrobe will allow you to get on with the serious business of relaxing or, if it’s a work trip, it will leave you to get on with the business in hand // £350
Gift vouchers
Any of my services can be bought as a gift for a particularly deserving friend, family member or other half. The recipient will receive a PDF direct to their inbox (with you in CC) outlining the enlightening experience that lies ahead!
Testimonials
“The session yesterday has given me such a boost and… the whole process has been of such great value. I had a feeling it would be good but it was even better than I’d hoped. Just bloody marvellous” LHB
“I found our 1-2-1 so helpful - I feel more focused and have so many more ideas about ways to make my outfits more interesting. Feel really excited about putting outfits together rather than just ‘getting dressed’.” LL
“(Alex) covers a huge amount, it’s brilliant. If speaking to you takes me away from buying two or three wrong things, it’s paid for itself. We come to an expert for other areas, why not this? Brilliant value too.” SA