I am certainly not a paid up member of the fashion police but I am a fashion director with two decades of experience. I’ve worked on an array of British and international publications and on advertising campaigns for brands that are household names. My day job as a stylist sees me searching through the high street and designer catwalks to edit the trends that work in the real world and discover the gems that are really worth buying.
I am properly obsessed with clothes, shoes, bags, belts, sunglasses and jewellery and putting together outfits that look incredible. I have dressed all sorts of bodies from Olympic champions to those with plus-size curves, from petite pop singers through to Amazonian supermodels - encompassing every figure shape and size in between. My job is to make every woman look amazing, always.
I offer 1-2-1 sessions, each lasting 1.5 hours, to help you focus on a specific style issue. Before we speak you’ll share your query and concerns along with images of outfits and items in your wardrobe - I’ll ask specific questions over email so I can make the most of our time together.
I can coach you through creating a streamlined, tidy wardrobe; dressing for a special event or building the ultimate capsule closet. Perhaps you’re stuck in a rut of buying things that you’re destined to return or are at a turning point in your life or with your body. Maybe you’ve just lost your way or lost confidence when it comes to getting dressed?
Whatever you feel you need sartorial assistance with, I promise I have the solution that will help you reach clarity through your clothes. We can meet IRL or via Zoom and you’ll receive a follow-up email with action points // £250
This is a focused IRL session which will make getting dressed in the morning a breeze. Imagine opening your wardrobe in the morning and finding neatly arranged rails of clothes where everything goes together, fits you perfectly and combines to make you look effortlessly styled, whatever your personal style may be… You’re brimming with outfit options that will never let you down and feel excited about putting on clothes that let you focus on going about your day, instead of feeling something is ‘off.’
After completing my style questionnaire to work out your concerns, I come to your home and audit your wardrobe considerately and kindly. Most wardrobes require a minimum of four hours (unless your belongings are very tightly edited!) I will share ideas that will give new life to your existing pieces as well as working out what pieces to donate / resell / recycle / archive and alter.
I can suggest fresh storage solutions and I will provide you with a detailed follow-up email with action points and suggestions of items to fill in any gaps I identify // £750
Add-on: If you need more specific shopping advice, I can provide a prescription for the precise pieces needed to fill in any gaps // £150
Once I have audited your wardrobe and ensured everything you own will serve you, I can create perfectly polished outfits from your existing items and share cheat-sheet PDFs that catalogue your entire wardrobe, making it visible at a glance // £250
We will shop together on a 3hr hour expedition to look for an outfit for a specific occasion, a life change or with a task in mind, such as creating a capsule wardrobe or packing for a holiday. Before the trip we will have a 15min video call to discuss your budget, body and style and I will plan a route to maximise our shopping opportunities // £525
I can also shop for any requests remotely and deliver links directly to your desktop. Whether your brief is for individual pieces, one showstopping outfit or a capsule wardrobe, I will present you with the perfect edit of items and ideas for styling those pieces // £150
Any of my services can be bought as a gift for a particularly deserving friend, family member or other half. The recipient will receive a PDF direct to their inbox (with you in CC) outlining the enlightening experience that lies ahead!
“The session yesterday has given me such a boost and… the whole process has been of such great value. I had a feeling it would be good but it was even better than I’d hoped. Just bloody marvellous” LHB
“I found our 1-2-1 so helpful - I feel more focused and have so many more ideas about ways to make my outfits more interesting. Feel really excited about putting outfits together rather than just ‘getting dressed’.” LL
“(Alex) covers a huge amount, it’s brilliant. If speaking to you takes me away from buying two or three wrong things, it’s paid for itself. We come to an expert for other areas, why not this? Brilliant value too.” SA